The MooGoo Whitening Peppermint Moothpaste is a fluoride-free toothpaste made with natural remineralising alternatives for the whole family. It uses non-nano Hydroxyapatite and Theobromine to help rebuild enamel, reduce sensitivity and support strong, healthy teeth without fluoride. Hydroxyapatite is the very same mineral that makes up tooth enamel, while Theobromine is naturally derived from the cocoa plant. Together they help fill in tiny surface cracks and scratches, making it harder for bacteria to settle in. Xylitol helps keep plaque and bacteria from sticking to teeth, and Stevia Leaf Extract provides a gentle sweetness without added sugar. The result is a light, refreshing peppermint toothpaste that naturally whitens without harsh abrasives, feels clean and tastes great with every brush. Safe if swallowed, and free from SLS, alcohol, saccharin and titanium dioxide. Made in Australia and vegan.