Client: Man vs Machine & 4Creative Location: various, UK Year: 2012 Man vs Machine and 4Creative, Channel 4’s in-house creative agency, commissioned Jason Bruges Studio as Production Designers for the More 4 live-action idents (including their special Christmas idents shot in Iceland) as part of the channel’s rebrand. The studio created the design, build and installation across two outdoor and two indoor locations, including a domestic staircase and an abandoned boat in Dungeness. Extra production support was drafted in from Middlesex University due to the short turnaround of the build. The re-brand was centred round a bold, flexible logo that morphs through a series of flips, folds and reveals, which sees the brand break out into the real world. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
