This particular muscle fest took place at Järntorgets Folk House as the city searched high and low to find its Mr Göteborg. A task made exceptionally difficult in a city teeming with hulking adonises. These competitions were in no way unique to Göteborg, they were part of the entertainment firmament in a time when gender roles were far more firmly bolted down. I can certainly vouch for the crushing adolescent anxiety precipitated by this projection of the male body and masculinity. A window into a past which is thankfully becoming an historical curiosity. Postcard Dimensions : A6 105mm x 148mm Peckham Soul Postcards Designed by Craig Jamieson, our postcards explore the unique diversity of Gothenburg’s cultural and social history. They draw on our extensive archive research to create completely original artwork. All designs are silk screen lithographic printed and use 100% recycled and sustainable paper.
