MSF1:CLOUD Matte clay. Medium hold. No shine. Named for the weight — there and not there. High-grade Australian kaolin, milled fine, holds shape without holding the hair down. Warms clear in the hand, finishes dry. Structured, never set. If you can feel it, you used too much. The one the brand was built on. Layers over AGVD, under SATIN. Water-soluble — washes out as clean as it goes in. MATTE STYLING FORMULA: CLOUD 50g - 1.760oz SCENT - ARGAN WEIGHTLESS | RESILIENT | MEDIUM-STRONG HOLD WATER-SOLUBLE | 24HR HOLD AVOID EYE CONTACT DIRECTIONS: BEGIN WITH A SMALL AMOUNT, WORK THROUGH HANDS, UNTIL TRANSPARENT,APPLY DRY OR DAMP HAIR, PROCEED TO STYLE. NEVER TESTED ON ANIMALS PLANT-BASED - VEGAN MADE IN AUSTRALIA INGREDIENTS: Purified Water, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Olive Oil, Olea Europaea(Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Jojoba Esters, Cetearyl Alcohol & Cetearyl Glucoside, Isopropyl Isostearate, Propylene Glycol, Kakadu plum extract, propanediol arginine, Lactic acid glycine, Soybean germ extract, Wheat germ extract, Scutellaria balcalensis root extract Glycerine, PEG 40 Castor Oil, Polysorbate 85, Silica, Feniol, Decyl Olive Oil Esters (and) Squalene, Fragrance SPECIAL INGREDIENTS Australian Kakadu plum Moisturising and hydrating.Maintains the level of collagen and elastin in your hair.Boosts moisture and gloss for hair and scalp *when washed out* (especially in dry hair). Propanediol Arginine Helps Reduce prevent hair-loss.Stimulates hair regrowth by improving blood supply to hair follicles.Increases cellular energy and activates follicle stem cells while protecting them from senescence to visibly fights hair loss by stimulating hair growth, increasing hair density, reducing hair loss, and recovering a healthy and strong appearance. Lactic Acic It prevents itchy and flaky scalp responsible for causing dandruff, by maintaining the proper pH balance of your scalp.Conditioning and moisturising effect on your skin. Helps to protect your hair by sealing the cuticle of your hair.It acts as an exfoliator removing dead skin cells from the scalp and gently removes dirt, dust, and grime from the hair without stripping the hair off its natural moisture.Forms a protective layer over your hair, preventing the damage caused by the sun's harmful UV rays. Soybean Germ Extract Plant-based protein.Decreased DHT.Provides additional protein that hair follicles can use for hair growth. Wheat Germ Extract Rich in linoleic acid that nourishes and conditions the hair.Possesses moisturising and conditioning properties which are useful in repairing the damaged hair.Repairing the damaged hair and prevents hair loss.Increases blood circulation on the scalp. Australian kaolin clay Gentle and rich in silica.Helps clean the scalp without drying it out.Improves circulation in the scalp and removes dirt/impurities from the hair follicles which helps strengthens the roots.Calms inflammation. Jojoba oil Rich in vitamins and minerals that nourish hair over repetitive use.Provides smoothness and moisturise to the hair.Controlling Dandruff – Dry scalp is one of the leading causes of dandruff.Antifungal, naturally rich in minerals, is very useful in controlling dandruff caused by dry scalp. {"@context":"https://schema.org","@type":"Product","name":"MSF1:CLOUD","description":"Premium men's matte hair clay, made in Melbourne. High-grade Australian kaolin clay, medium hold, weightless matte finish, zero shine. 50g, vegan, water-soluble.","brand":{"@type":"Brand","name":"MOTION"},"category":"Men's Hair Styling","countryOfOrigin":"AU","offers":{"@type":"Offer","price":"50.00","priceCurrency":"AUD","availability":"https://schema.org/InStock","url":"https://www.motionlab.space/products/msf-cloud"}}
