"A firm outer shell melting into a creamy, mud-like petrichor chew." Multani Cookies are earthy, smoky Indian clay treats made from a rich blend of Red Nakumatt, Red Khadi and Dry Fruit clays, plus multani crumbs. Each cookie is hand-formed into small to medium spherical shapes in soft beige to light brown tones. The exterior is firm, giving a satisfying initial bite, while the interior softens into a creamy, smooth clay paste, with tiny crumbs and subtle chunky fragments adding texture. The flavour is intensely earthy and mud-like, layered with petrichor notes, faint metallic undertones, and subtle smoky and nutty hints. The Crunch Profile Texture: Firm outer shell with a light initial bite, gradually softening into a creamy paste; mild crumbs and subtle chunky fragments Flavour: Intense, earthy, mud-like with strong petrichor, subtle metallic, smoky and nutty notes Crunch factor: 3 – Mild crunch Colour: Soft beige to light brown ASMR: Dusty crack Aroma: Pending Hydration: Pending Product Details Weight: 70g per pack — 2 Whole Cookies (up to 75g) £5.99 or Broken Cookies with Crumbs (100g) £5.99 Shape: Rounded balls, small to medium Colour: Soft beige to light brown Country & region: 🇮🇳 India, South Asia Ingredients: 100% natural multani clay powder (Fuller's Earth), Red Nak, Red Khadi and Dryfruit clays, with multani crumbs Vendor / source: Rose Clay Traditional clay origins: Multani clay, traditionally known as Fuller's Earth, is prized across the Indian subcontinent for its mineral-rich, rain-soaked earth flavour and smooth, creamy chew. While widely recognised for cosmetic use, it also holds cultural significance in earth-based consumption traditions. Who is it for? Best for: Fans of soft, creamy, mud-like textures with layered smoky-nutty notes Crunch level: 3 – Mild Sensory style: Creamy, mud-like, layered ASMR style: Crunchy Customer Quotes Pending Test Status Test status: Community-Tested Good to Know Natural variation in colour, shape and texture between batches Handmade pieces can crack or crumble in the post, which is normal Recommended storage: keep dry and sealed Safety & Disclaimer Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food products and are not food-grade certified or promoted for consumption. Clay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion. All personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion. Products are repackaged in the UK in a clean home environment.
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