Richard E. MayerCambridge University PressEdition: 3, 7/9/2020EAN 9781107187504, ISBN10: 1107187508Hardcover, 450 pages, 24.8 x 19.7 x 2.5 cmLanguage: EnglishAdvances in computer graphic technologies have inspired new efforts to understand the potential of multimedia instruction as a means of promoting human learning. In Multimedia Learning, Third Edition, Richard E. Mayer takes an evidence-based approach to improving education using well-designed multimedia instruction. He reviews 15 principles of multimedia instructional design that are based on more than 200 experimental research studies and grounded in a cognitive theory of how people learn from words and graphics. The result is the latest instalment of what Mayer calls the Cognitive Theory of Multimedia Learning, a theory introduced in previous editions of Multimedia Learning and in The Cambridge Handbook of Multimedia Learning, Second Edition. This edition provides an up-to-date and systematic summary of research studies on multimedia learning, supplemented with complementary evidence from around the globe. It is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design.Part I. Introduction to Multimedia Learning1. The promise of multimedia learning2. The science of learningdetermining how multimedia works3. The science of instructiondetermining what works in multimedia learning4. The science assessmentdetermining what is learned5. Multimedia principlePart II. Principles for Reducing Extraneous Processing in Multimedia Learning6. Coherence principle7. Signaling principle8. Redundancy principle9. Spatial contiguity principle10. Temporal contiguity principlePart III. Principles for Managing Essential Processing in Multimedia Learning11. Segmenting principle12. Pre-training principle13. Modality principlePart IV. Principles for Fostering Generative Processing in Multimedia Learning14. Personalization principle15. Voice principle16. Image principle17. Embodiment principle18. Immersion principle19. Generative activity principlePart V. Conclusion20. Principles of multimedia design.
