Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; My Way. Through meaningful connections to others, one finds the path to the truest version of oneself. My Way is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos. My Way is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients. The sparkling start of the fragrance consists of the orange blossom note, extracted from hand-picked bitter orange fruits in Egypt, is created using an entirely natural effleurage extraction process. The bright floral heart of the fragrance is a contemporary interpretation of iconic flowers. The Indian tuberose flower is sourced and hand-picked near Mysore, India, in the state of Karnataka. In creating the notes, craftsmanship meets innovation, as the Tuberose is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for My Way. The enveloping vibrant base of the composition is made up of vanilla which is sourced through a sustainable and responsible program designed to support local communities in Madagascar. From consciously sourced ingredients to its refillable bottle. A responsible commitment to fight against climate change. My Way is designed to last, thanks to an innovative refill bottle that can renew any of the formats.
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