MyDentity Super Power Direct Dye

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MyDentity Super Power Direct Dye Mydentity Formulated by Guy Tang! Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season .Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling.Advanced vibrariche technology enriches the vibrancy & intensity of color -- for haircolor with 2x the shine.An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy.Guy's favorite Lavender fragrance. Benefits: Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities. The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos! Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects. How to Use: Hairbesties, I recommend wearing suitable gloves to prevent staining. Do not mix with Developer. Apply color to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, I recommend pre-lightening the hair with mydentity Guy_Tang Lightener prior to application. Show more