Natural Custom Foundation is built around one idea: the best skin of your life. Balanced, hydrated, even. Not a filter, not a finish trick. Just skin given everything it needs to look like its absolute best. We started with a small, carefully curated matrix of ingredients, each one active enough to genuinely do something. Alfalfa Seed Active helps support the skin's natural functions and barrier. Ceramide-NP, already naturally found in the skin, helps support your barrier leaving skin smoother, calmer and better protected. Hyaluronic Acid is known to draw in moisture and hold onto it, so skin looks and feels genuinely plumper. The result? Skin that looks its best with the foundation, and skin that looks and feels better because of it.Developed in-house in our North West England lab and tested across every skin tone, skin type, age and preference, it's been refined through hundreds of iterations. A shade range can only ever offer you the closest thing it already has. Our Beauty AI goes further. It scans your skin, your tone, your undertone, the vibrancy and depth that make your skin uniquely yours, then creates a custom shade, made literally for you in 60 seconds. Next, customise your coverage: Sheer: Light, breathable coverage that evens out tone while letting your skin show through Medium: Buildable, everyday coverage for a perfected but effortlessly natural finish Full: High coverage, with a finish that still looks unmistakably like skin You know the problem: the shade looks perfect when you try it, and minutes later it's oxidised. We minimise that from happening by using advanced amino acid technology to coat the pigments, so the shade you apply in the morning is the shade you're still wearing that evening. This is what foundation should have been all along: a finish that looks like your skin at its absolute best and a shade that's literally made for you. Fragrance-free. Vegan. 30ml.
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