Gentle, mildly cool, and easy every single day. For the people who don't want their toothpaste to be an event. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults,¹ remineralised enamel in a 2024 meta-analysis,² and reduced dentine sensitivity in a 2023 meta-analysis.³ Micro-hydroxyapatite, not nano. Stronger human evidence, closer to the form your enamel already takes. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate, and Australian made and owned✓ Vegan, halal-certified, family owned✓ Most customers with sensitivity report improvement, and none report it worsening*✓ Made in Portugal under an ISO 9001:2015-certified system About Natural Mint Mild doesn't mean weaker. Every formula we make carries the same micro-hydroxyapatite. Natural Mint just delivers it without the sharp, cold hit, which makes it the one for sensitive mouths and for children. Why the pump Stays upright on the bench. Dispenses one-handed, the same amount every time. Easier for small hands learning to do it themselves. What's the ritual Morning and evening. Two minutes, twice a day. At night, spit and don't rinse. What's inside Natural Mint · Pump - Gentle and mildly cool. The everyday clean, no grit