Gentle, mildly cool, and easy every single day. For the people who don't want their toothpaste to be an event. Why Peg Paste?Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. It doesn't just clean the surface; it puts mineral back into the surface daily wear strips away. Backed by clinical studiesIn human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults,¹ remineralised enamel in a 2024 meta-analysis,² and reduced dentine sensitivity in a 2023 meta-analysis.³ Micro-hydroxyapatite, not nano. Around one micron, over 90% under 2.5: a tightly specified grade of the same mineral your enamel is made of. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ Under 15 ingredients, all with purpose✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer✓ Australian made and owned. Vegan, Halal certified, Family owned✓ Micro-hydroxyapatite sourced from Portugal, ISO 9001:2015 certified About Natural MintMild doesn't mean weaker. Every formula we make carries the same micro-hydroxyapatite. Natural Mint just delivers it without the sharp, cold hit, which makes it the one for children and for anyone who's quietly never enjoyed the burn of a strong mint. The most-reached-for tube in most households, usually by more than one person. The ritualMorning and evening → Natural MintTwo minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes. Suitable for all ages What's insideNatural Mint · Tube: Gentle and mildly cool. Smooth texture, no grit, and the same micro-hydroxyapatite as everything else we make. The one everyone in the house can agree on.
