The Mise En Scène Hello Bubble Primer is a gentle pre-colouring foam lightener designed to lift your natural hair shade and prep strands for vibrant, true-to-tone colour payoff. Its rich micro-bubble lather distributes evenly through the hair just like a regular shampoo, making at-home lightening tidy, straightforward, and completely drip-free. Ideal for dark or unbleached hair prior to using pastel, ash, or vibrant Hello Bubble shades, this nourishing formula gently lightens whilst keeping strands soft, conditioned, and resilient. Why You’ll Love It Base Lightening Action: Gently lifts dark pigments to create a lighter, more receptive base so subsequent hair colours appear more vibrant and accurate. Gentle Alternative to Bleach: Provides a softer, more gradual lightening effect compared to harsh traditional bleach powders, helping to protect hair integrity. No-Drip Micro-Bubble Foam: Generates a dense, pillowy lather that adheres securely to every strand, eliminating messy running down your face and neck. Effortless Shampoo-Style Application: Massages smoothly across the head using just your hands—no fiddly sectioning, mixing bowls, or tint brushes needed. Damage-Minimising Formula: Infused with plant-derived nutrients and paired with an intensive treatment to lock in moisture and minimise dryness during the lightening process. Even Colour Preparation: Micro-fine bubbles penetrate deeply between hair layers to ensure seamless, uniform lightening from roots to ends without patchy spots. Best For Naturally dark, virgin, or unbleached hair that needs pre-lightening before dyeing Preparing hair for vivid, ash, or pastel Hello Bubble shades (such as Dusty Ash, Ash Rose, or Peri Violet) Those wanting a milder, less damaging alternative to standard bleaching kits Beginners seeking an easy, mess-free pre-colour step at home Contains: Solution 1 (Colourant): 30g of the primary liquid hair dye colour. Solution 2 (Oxidizing Agent/Developer): 60g of developer liquid in a pump bottle to create the foam. Solution 3 (Double Bonding/Secret Magic Ampoule): 5g-10g of nourishing treatment oil mixed in to protect hair from damage. Accessories: 1 pair of disposable gloves and 1 plastic cape.
