Classsic Sheen / Strong Hold Stephen J - New Natural was designed to pay tribute to the classics. With their knowledge in the hair industry, they created New Natural to work into your hair softly, while giving you a renewed look that will make hairstyles throughout history proud. All Stephen J products are "engineered by plants" by combing botanically based ingredients to help keep your hair nourished, while still giving your hair an effortless style. This product will provide a strong hold, classic sheen, and movement that can be restructured for 24hrs. How to use: Blow dry hair until dry - work small amount of New Natural between palms - massage product back to front while applying to previously blow-dried hair - to increase hold repeat process until desired hold is achieved.