“Moebel” is a meticulously crafted hardcover publication by New Tendency, with graphic design by the acclaimed Paris-based studio Spassky Fischer. This 84-page catalog delves deep into the creative processes that define our design philosophy, offering readers a comprehensive look at how ideas are transformed into tangible realities. Printed on a variety of high-quality papers chosen for their visual and tactile appeal, the publication measures 240 × 320 mm. The varnish-finished cover encases a rich collection of essays, texts, and striking visuals. Fabian Schöneich’s foreword sets the stage for “Moebel,” highlighting the narrative and transformative power of the creative process. His introduction frames subsequent texts, emphasizing how artists and designers navigate cognitive and emotional elements to bring ideas to life, and the importance of collaboration. Prem Krishnamurthy, interviewed by Bianca Seidel, discusses “bumpiness” in design, exploring the balance between perfection and imperfection. Mariah Nielson delves into the intersection of nature and art, reflecting on her father JB Blunk’s holistic creative process. The publication showcase not only our final products but also the journey of their creation. “Moebel” documents projects and provides a behind-the-scenes look at the evolution of design ideas, featuring concrete graphic design and synthetic photography by Someform Studio. For those who appreciate the convergence of thoughtful design, artistic narrative, and high-quality craftsmanship, “Moebel” is a celebration of contemporary design and artistic collaboration.
