A lightweight, lotion-like facial serum base built around a 5% niacinamide (vitamin B3) concentration — one of the most in-demand cosmetic ingredients in today's skincare market. The formula pairs niacinamide with sodium hyaluronate and avocado oil to deliver a serum that helps improve the skin's moisturized feel and promotes a smoother, more radiant-looking complexion. Fragrance-free, preserved, and ready for private labeling, this serum is a proven top seller and a natural anchor SKU for any facial care line targeting consumers seeking a brighter, more even-toned appearance. Interested in scenting this product? For a simple scenting fee and the costs of materials, we can help you customize it for your brand. Call us at (866) 252-9639 or review our Scenting Guide to explore recommended usage rates and scenting information.