Nice Drops is BWS’s take on drop culture. Nice Drops is a vehicle that is liberated from the brand constraints of BWS and gives us permission to push the brand forward. The phenomenon where purpose-built product is used to both celebrate fandom and find new Gen Z and Young Millennial audiences through collaborations on limited edition items. Thus far, BWS has dropped two Nice Drops collections. The first being a Winter collection and the second being a Summer collection. The natural next step was exploring collabs, a space that drop culture often leans into by creating things that spark cultural conversations among customers and fans. It was the perfect progression to drive Nice Drops forward by leaning in and contributing to culture and tapping into Gen Z priorities. Nice Drops way for it's first collab was to explore homewares as art - creating something versatile that is also highly covetable. As you can see we worked alongside Slowdown studios to create this beautiful limited edition blanket, that was sure to be the highlight of any room.
