Viktor Govorkov's iconic 1954 Soviet propaganda poster, “НЕТ!” (No!). This powerful piece of Cold War graphic design captures the resolute spirit of the Soviet anti-alcohol campaign and is an essential acquisition for serious collectors. The design, created by master artist Viktor Govorkov, features a well-dressed man firmly pushing away a glass of vodka while declaring “Нет!” (Nyet/No!). This image became the quintessential symbol of personal discipline, sobriety, and the moral health of the USSR during the post-Stalin era. Widely published, it remains one of the most globally recognized examples of Soviet social realist art and a frequent subject of Russian internet meme culture. • Authentic 1954 Era Art: A genuine piece of USSR health and work discipline propaganda.• Iconic Symbolism: A powerful statement on temperance, perfect for modern interiors, studios, or historical collections.• Ready to Display: Large-format print quality.• Worldwide Shipping.• Artist: Viktor Govorkov. If you seek the legendary 1954 Anti-Alcohol Poster, your search ends here. Secure this piece of Soviet history today.