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This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between co rporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. Format: Paperback Published: in UK in 2010 Publisher: Flamingo Pages: 502 Language: English ISBN 13: 9780007340774 ISBN 10: 000734077X Show more