NOBS isn’t just another toothpaste. It’s a smarter way to brush. Our formula uses 5% nano-hydroxyapatite (n-Ha), the same mineral your teeth are made of, to naturally strengthen enamel and support long-term oral health. Backed by decades of dental research, n-Ha offers a proven, safe alternative to fluoride. Why NOBS stands out: Fluoride free, powered by 5% nano hydroxyapatite for enamel support Low abrasive with an RDA of 21.38 to protect enamel while removing stains Organic mint for lasting freshness without artificial sweeteners Mess free tablets stored in airtight glass jars, not plastic tubes Travel friendly and TSA approved with no liquid restrictions Individually dosed tablets for zero waste and perfect portions Safe for kids, families, and expecting parents