North have completely re-engineered the Prime for 2025, while maintaining its instantly familiar, intuitive and comfortable feel. The Prime is constructed in our Composite layup. The rounded outline enables controlled edging in a range of conditions, while the progressive single concave with shallow rocker enables fast early planing and edge hold. It also has a new structurally reinforced deck with integrated grab rail, providing easy grip for board offs. Jump and boost in full control, with forgiving landings thanks to the softer flex. The Prime helps you progress faster in your freeride game. Features Balanced rocker outline and flex for smooth upwind tracking New progressive single concave with shallow rocker for fast early planing Rounded outline for controlled edging Well-tuned tip flex for slicing splash-free through chop Jump and boost confidently with forgiving flex for softer landings New structurally reinforced deck with integrated grab rail Ergonomic handle Fins included Recommended with Flex or Flex Pro bindings Materials Composite construction Lightweight impact resistant eco core Standardised M6 Stainless hardware
