Not A Playbook

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125 x 200 mm, 152 pages Amsterdam, The Netherlands (English-language) Published in 2025 Editors: Damian Bradfield, Andreas Tzortzis Design: Kris Pyda, Studio Pyda ‘The art of build ing a brand’ A pocket-sized and digestible manual from WeTransfer co-founder Damien Bradfield and writer and strategist Andreas Tzortzis, covering authentic brand growth through the case study of WeTransfer. Split across six core pillars—longevity, intention, trust, faith, instinct, and serendipity—this useful guide tells a different story to the one we have come to expect of tech start-ups, ‘prioritising creativity, trust and long-term thinking over marketing trends and algorithms’. notaplaybook.com Show more