Curling Mascara with Convex Brush, Soluble Collagen and Glycogen Nouba Maxitech Lift Up is a curling mascara built around a convex-shape conical brush — it picks up the longer lashes to curl and lengthen them, then catches the shorter inner-corner lashes for a defined, doe-eyes finish. The formula carries Soluble Collagen and Glycogen alongside Carnauba Wax and Synthetic Beeswax for a creamy, elastic film, with a fragrance-free, dermatologist-tested base. 18ml. Why Choose It? Convex-shape conical brush — curls the long lashes and catches the short inner-corner ones Soluble Collagen and Glycogen in the formula — marine-derived conditioning actives Carnauba Wax and Synthetic Beeswax film — creamy, elastic hold without stiffness Fragrance-free and dermatologist-tested — suitable for sensitive eyes Removes with warm water and a gentle cleanser — no harsh remover needed How to Use? Hold the wand at the lash root and pull through in a zigzag motion from base to tip — the wider middle of the brush is what builds the curl, so let it sit at the root for a beat before lifting. For the inner-corner lashes, use the tapered end of the brush at a vertical angle. Wait 20–30 seconds before applying a second coat for added volume without clumping.