The reformulated Davines NOUNOU Shampoo for processed and brittle hair — now with Regenerative Organic Certified™ Lupin Extract and Fiaschetto Tomato Extract, a strengthening repair shampoo that nourishes the hair fibre during the cleanse. The Moda Team Review: The Repair Starts Here NOUNOU is the Davines line for hair that has been through chemical processing, bleaching, or repeated colouring and shows it. The reformulated NOUNOU Shampoo is where that repair cycle begins — not by stripping and starting over, but by actively nourishing and strengthening the hair fibre during the cleanse itself. The Lupin Extract’s proteins begin working on the cortex from the first step, and the Fiaschetto Tomato Extract from the Torre Guaceto Slow Food Presidium adds antioxidant and Vitamin C support. The result is hair that comes out of the shampoo step softer and more resilient than a general cleanser leaves it. The texture is a creamy formula that develops into a luxurious silky lather — richer than a standard shampoo, appropriate for the level of care processed hair needs. Use with NOUNOU Conditioner for the daily wash routine, or NOUNOU Mask as the weekly treatment step. Add NOUNOU Oil on towel-dried hair to complete the routine, seal the repair, and deliver heat protection to 230°C. Key Active Ingredients Regenerative Organic Certified™ Lupin Extract — sourced from Mr. Giuseppe Pellegrino’s farm in Cutrofiano, Lecce, Italy. Proteins strengthen and repair the hair fibre; polysaccharides lock in moisture; fatty acids reinforce hair and reduce breakage. Torre Guaceto Fiaschetto Tomato Extract (Slow Food Presidium) — sustainably extracted from the pulp, rich in carbohydrates, protein and Vitamin C. Contributes nourishing and antioxidant properties to the formula. Scent: invigorating citrus and green tea, blossoming with jasmine and rose, with a comforting woody touch. Moda Pro Tip Leave the shampoo on for a full 60 seconds before rinsing — the Lupin Extract proteins need contact time to begin bonding to the damaged cortex. On hair that has just had a lightening or colour service, a double cleanse with NOUNOU Shampoo on the first post-service wash removes processing residue and allows the proteins to penetrate more effectively on the second pass. Follow with NOUNOU Conditioner or NOUNOU Mask. How To Use Apply to wet hair and massage gently from scalp through lengths. Leave on for 60 seconds to allow proteins to begin working on the hair fibre. Rinse thoroughly. Repeat if needed. Follow with NOUNOU Conditioner (daily) or NOUNOU Mask (weekly treatment). Finish with NOUNOU Oil on towel-dried hair for the complete repair routine and heat protection to 230°C.
