What It DoesThis fluoride-free toothpaste naturally whitens teeth and reduces plaque with Canada's highest xylitol concentration. The refreshing mint blend leaves your mouth genuinely clean without the harsh chemicals found in conventional toothpastes.Why It Works 25% XYLITOL: One of the highest concentrations available — actively works against plaque-causing bacteria while promoting natural remineralization. PAPAIN ENZYME: Naturally derived whitening agent breaks down surface stains without abrasive scrubbing. SLS-FREE FORMULA: Cleans effectively without sodium lauryl sulfate, reducing mouth irritation and sensitivity. What's InsideClean, vegan formula free from fluoride, SLS, parabens, and gluten. Uses natural mint oils and tea tree for freshness, with gentle sodium bicarbonate for effective cleaning. NPN N/A.Why we carry it: NOW's commitment to 25% xylitol content delivers real results that most lower-concentration alternatives simply can't match.
