A nourishing shampoo designed to gently cleanse while caring for the coat. Formulated with selected ingredients to help strengthen, protect, and improve coat condition, this shampoo supports a healthier-looking finish with added softness and shine. Hydrolyzed Rice Protein helps nourish the coat and support protection against damage, while Keratin Amino Acids assist in improving coat condition, manageability, and shine. This is a concentrated product and is designed to be diluted before use. We recommend starting with a dilution rate of 1 part shampoo to 30 parts water. For best results, use in diluted form and rinse thoroughly. It can also be diluted together with other shampoos in the Fraser Essentials range, including the coloured shampoo range. Avoid contact with eyes and other sensitive areas. Key ingredients include Hydrolyzed Rice Protein and Keratin Amino Acids. Free from artificial colours and fragrances. Made in Australia. Available in 250ml and 1 litre bottles.