Down-inspired softness with practical, everyday performance.Filled with our innovative High Loft Fibre, a blend of eight microfibre yarns designed to match the feel, loft, and warmth of natural down, these pillows retain their shape all year round without the weight. Encased in a 290TC 100% cotton Japara cover, they offer a considered balance of softness and support.A practical, hypoallergenic choice for allergy sufferers or anyone who prefers a soft, lofty pillow that's simple to care for. Patented High Loft Fibre fill for a soft, down-like feel Luxury 290TC 100% Cotton Japara casing Retains loft year-round without excess weight Hypoallergenic and suitable for sensitive skin Machine washable for easy care Oeko-Tex® certified - made without harmful substances for safer, everyday use Materials and SustainabilityCover: 100% Cotton Japara Fill: Polyester High Loft FibreWe source premium fabrics crafted from some of the world’s finest fibres. 100% Oeko-Tex certified, so you can rest easy knowing that what’s good for you is also good for the planet.Size GuideOur sizing is based on current sizes available for Australasia/Oceania. Memory Loft Pillow 68 x 48 x 5cm Kids Pillow 47 x 71cm Medium Loft Pillow 47 x 71cm Soft Pillow 47 x 71cm Euro Pillow 65 x 65cm Product CareGentle machine wash or warm hand wash. Dry flat in shade. Do not bleach. Do not tumble dry. Do not dry clean.Shipping and ReturnsFast DispatchAll orders are dispatched from Whakatāne, New Zealand within 1–3 business days.Free Shipping Over $400This is a larger item, so it qualifies for free NZ shipping on orders over $400. Larger items include quilts, duvet inners, mattress toppers, pillows and cushions.Easy ReturnsWe want you to love your purchase. If it's not quite right, you can return eligible items within 30 days for a refund, provided they're unused, unwashed and in their original condition.International ShippingWe ship to Australia, the UK and the USA, with shipping calculated at checkout based on your order and destination.View our full Shipping & Returns Policy here.FAQsWhich pillow is best for my sleeping position?Side sleepers often prefer more loft, while back and stomach sleepers usually need less.Will the pillow lose its shape?Some settling is natural. Regular fluffing and airing help maintain its loft.Is it suitable for allergy-sensitive sleepers?Fibre-fill options are often a practical alternative to feather and down.