The PrimeMan Hipster Brief is Obviously's low-slung take on the classic brief — cut to sit on the hip bones rather than the natural waist, for a sleeker silhouette that stays put without a waistband riding up your back. The AnatoMax pouch Every PrimeMan style is built around the AnatoMax anatomical pouch — a three-dimensional shape that keeps things naturally separated and supported instead of pressed flat against your body. Less friction, less heat, and no reaching in to readjust halfway through the day. Fabric & construction Cut from an ultra-soft MicroModal and Lycra blend with four-way stretch — breathable, moisture-wicking, and noticeably lighter than cotton. The premium soft-back logo waistband sits flat without pinching, and the care label is printed directly onto the fabric, so there's no tag scratching your skin. The fit Cut for a slimmer body shape while keeping full freedom of movement — the low-rise cut works best for guys with a leaner build. Available in sizes Small through X-Large in select colors. Details AnatoMax anatomical pouch for natural separation and support MicroModal / Lycra blend with four-way stretch Low-rise cut — sits on the hips, no waistband sag Premium soft-back logo waistband Breathable, moisture-wicking and odour-resistant Printed care label — no itchy tags Machine wash cold, tumble dry low
