Some teams you choose. This one usually got handed down. Hockeytown is a family inheritance more than a preference, and the winged wheel on a pack says which side of that you grew up on. The Detroit Red Wings are one of the NHL's Original Six, founded in 1926, and the winged wheel primary logo has been on the jersey since 1932. Specifications Sizes Small 3.00" W x 2.17" H, Medium 4.02" W x 3.00" H Backing Hook-and-loop. Presses onto any HEDi-PACK loop panel Licensing Officially licensed NHL® product Design Detroit Red Wings primary logo Fits Every HEDi-PACK backpack and bag with a loop panel Common questions How does the Detroit Red Wings patch attach to a backpack? The HEDi Detroit Red Wings patch has hook-and-loop backing. It presses onto the loop panel of any HEDi-PACK by hand and lifts off again, so it can be moved or swapped at any time without heat, glue or sewing. What sizes does the Detroit Red Wings patch come in? The officially licensed NHL® Detroit Red Wings patch comes in two sizes: small at 3.00 inches wide by 2.17 inches high, and medium at 4.02 inches wide by 3.00 inches high. Is the HEDi Detroit Red Wings patch officially licensed? Yes. It is an officially licensed NHL® product featuring the Detroit Red Wings primary logo, produced under licence rather than as unofficial merchandise. Press it on. Move it whenever the story does.