The season ends. The logo does not. The primary logo, the one on the front of the sweater.The Montreal Canadiens were founded in 1909 and are the oldest continuously operating professional hockey club in the world. Sizes: Small, Medium Backing: Hook-and-loop. Presses onto the loop panel of any HEDi-PACK Material: Embroidered with durable, fade-resistant thread on a sturdy twill backing, built to hold its color and stand up to daily wear Licensing: Officially licensed NHL® product How does the Montreal Canadiens Patch attach to a backpack? The Montreal Canadiens Patch has hook-and-loop backing. Press it onto the loop panel on the front of any HEDi-PACK and it holds. No sewing and no iron needed, and you can move it as often as you like. What size is the Montreal Canadiens Patch? The Montreal Canadiens Patch comes in Small, Medium, chosen at checkout. Every size is cut to sit on the loop panel of any HEDi-PACK. Which team does the Montreal Canadiens Patch represent? The Montreal Canadiens were founded in 1909 and are the oldest continuously operating professional hockey club in the world. It comes off as easily as it goes on, which is the entire idea.