Product DescriptionOI Shampoo is a creamy, antioxidant-rich cleanser designed to deliver exceptional softness, shine, and body to all hair types. Infused with Roucou oil, known for its nourishing and protective properties, this luxurious formula gently cleanses while enhancing smoothness and overall hair vitality. Perfect for clients seeking luminous, silky hair with a polished, salon-quality finish. Key Benefits• Gently cleanses without stripping• Enhances shine and silkiness• Provides antioxidant protection• Improves softness and manageability• Suitable for all hair types• Lightweight yet nourishing formula How to UseApply to wet hair and massage gently into the scalp.Rinse thoroughly.Repeat if necessary.Follow with OI Conditioner for optimal softness and shine. Why We Love It at SoHo House Beauty LoungeWe love OI Shampoo because it instantly elevates the feel and finish of the hair. It leaves strands incredibly soft, glossy, and easy to style without heaviness. It’s a go-to luxury cleanse for clients who want that smooth, radiant, just-left-the-salon look every day.