Argital uses green clay gel in its toothpaste formulations. As well as being non-abrasive, green clay gel works in synergy with the other active ingredients to cleanse, tone and strengthen the gums, and prevent cavities.Free from preservatives, foaming agents, sweeteners and flouride.CERTIFICATIONS: BDIH – ICEA – LAV.Ingredients: Glycerin, Water, Kaolin, Calcium Carbonate, Alcohol, Xanthan Gum, Illicium Verum (Star Anise Fruit) Essential Oil*, Rosa Canina Fruit (Dog Rose) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita Flower Extract, Malva Sylvestris (Blue Mallow Flower) Extract, Citrus Limon (Lemon) Essential Oil*, Solum Fullonum (Green Clay), Maris Sal (Dead Sea Salt), Styrax Benzoin Resin Extract, Berberis Vulgaris (European Barberry) Bark Extract.*Natural components of essential oils: Limonene, Linalool.Organic ingredients: Alcohol.Demeter ingredients: Rosa Canina Fruit Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita Flower Extract, Malva Sylvestris Extract.DIRECTIONS FOR USE: Apply a layer of toothpaste to your toothbrush, and gently brush teeth and gums, using vertical motion on the inner and outer walls of the teeth, and a rotating motion on the crown. Repeat after every meal.NOTE: The ingredients clean your teeth by absorbing impurities, without the need to rub excessively, thereby protecting and promoting healthy gums. Size: 75 ml