Cognitive neuroscientist David Badre presents On Task, an authoritative introduction to the neuroscience of cognitive control. He explores how our brains devise sophisticated actions to achieve our goals, affecting our well-being. Drawing on cutting-edge research, clinical case studies, and examples from daily life, Badre sheds light on the evolution and inner workings of cognitive control, including multitasking, willpower, habitual errors, and bad decision-making. He shows that cognitive control affects just about everything we do. Format: Hardback Length: 344 pages Publication date: 10 November 2020 Publisher: Princeton University Press Why is it difficult to text and drive simultaneously? How can you resist the temptation of eating that extra piece of cake? Why does the act of staring at a tax form feel mentally taxing? Why can your child effortlessly fix a computer but still forget to put on a coat? From the simple act of making a cup of coffee to the complex process of buying a house and even making a significant impact on the world around them, humans possess a remarkable ability to carry out the necessary actions. How do we accomplish this? Or, in other words, how do our brains get things done?In his book "On Task," cognitive neuroscientist David Badre presents the first comprehensive introduction to the neuroscience of cognitive control, exploring the remarkable ways in which our brains devise sophisticated actions to achieve our goals. This intricate process, often overlooked in our daily lives, holds a profound impact on our well-being.Through cutting-edge research, captivating clinical case studies, and real-life examples, Badre delves into the evolution and inner workings of cognitive control. He examines a range of topics, including multitasking, willpower, habitual errors, and bad decision-making. He also explores how our brains develop in childhood, change throughout our lives, and what happens when cognitive control breaks down.In conclusion, Badre's book "On Task" offers a revelatory look at how billions of neurons collaborate to translate abstract ideas into concrete plans. It provides an insightful investigation into the critical role of the brain in human behavior, shedding light on the mechanisms that drive our actions and decisions. By understanding the complexities of cognitive control, we can gain a deeper appreciation for the remarkable abilities of the human mind and explore ways to enhance our cognitive abilities for greater success and well-being. Weight: 726g Dimension: 165 x 242 x 36 (mm) ISBN-13: 9780691175553
