From its very beginning as a tiny shop in New York City’s Soho neighborhood, founder Joelle Hoverson wanted to create a place where all people and questions are welcome. Two more owners have joined Joelle since then, Jennifer Hoverson Jahnke and Page Marchese Norman, and Purl Soho has evolved into an online shop, but their original vision remains the same: to give you the knowledge and confidence you need to create things you never knew you were capable of. Purl Soho sells only the things they love, most especially their own brand of hand-knitting yarns, available only at Purl Soho. They take great pride in their exclusive products and work tirelessly with partners around the world to create the kinds of supplies that benefit local communities, respect animals, humans, and the earth, and bring deep satisfaction to your crafting. They are passionate about exceptional fibers, relishing the earthiness of fine highland wool from the Andes mountains, the beauty of linen grown in France, the unparalleled pleasure of 100% Mongolian cashmere, and many more of nature’s amazing fibers. They love the satisfaction of weaving in that last end, but they also know that the real joy is in the journey and that the tools and materials you bring along make all the difference. Visit Purl Soho
