Fast Whitening. Repairs Enamel. Stops Sensitivity. The world's best all-in-one enamel whitening toothpaste. Powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire. Toothpaste, but magic: Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensitivity + restores enamel's original gloss. All-in-a single toothpaste. Whitens and dissolves stains: our unique, low abrasion enzyme whitening formula. Perfect for natural enamel, composite bonding and veneers. Stops sensitivity by remineralising enamel. 92.7% said their sensitivity improved after switching. Fluoride (1450ppm): Prevents cavities. Fights plaque. Strengthens enamel. Protects gums: Fights gum disease at source. Contains Vitamin E to reduce inflammation. FREE from Titanium Dioxide, a white dye and suspected carcinogen found in cheap toothpastes. (Learn more.) FREE from SLS, a foaming agent and common cause of mouth ulcers found in cheap toothpastes. 100% recyclable, vegan, cruelty-free: free from the animal fats found in cheap toothpastes. Proudly made in Yorkshire It's Mouth Magic. Order Now. 30 Day Money-back Guarantee