Optimal hydration doesn't start when the training does... Osmo Preload When you know you’re going for a big effort – training in the heat, long duration, or a key event – set your body up the right way beforehand by preloading. How? In high-intensity scenarios, your body will lose water faster than you can replace it. Prepare yourself by boosting blood plasma levels (via a big increase in sodium) by 8-11% before you exercise with Preload from Osmo, a rapid hydration mix formulated for perfect osmolality. By boosting plasma levels and sodium stores hours before you begin to perform, you’ll increase your blood circulation so that you can diffuse body temperature for better performance and less cramping, even in hot conditions. Don’t just show up and start hydrating, beat the heat and prepare by Preloading. PLEASE NOTE: This mix is for serious athletes only! Its high salt content is intended to replace what you lose during high-intensity sessions where you are going to have extreme sweattage. Talk to your doc before using if you have high blood pressure. How It Works: Made with all-natural ingredients and whole fruit for a light and delicious flavor, PreLoad is designed to give your blood plasma and sodium levels a major boost before you exercise, setting you up for better blood circulation so that you can diffuse temperature more effectively and experience less cramping, even in the sweltering heat. The best way to prepare? Preload. BENEFITS Osmo Preload primes your body for high-intensity effort and hot conditions. Increases blood plasma volume for better circulation Regulates your body heat, delaying fatigue Reduces cramps with sodium bicarbonate to buffer lactic acid Powers your aerobic metabolism with sodium citrate How to Use Preload: Mix one (1) serving of Preload with water and drink the night before + the morning of an intense effort so you can start your event fully hydrated and feeling great. Guess what? It's NOW available in single servings – so you can take it with you on the go or while traveling. Have you heard of OSMOLALITY? You’ve probably read plenty about how important hydration is to performance. But you may not have heard of how important osmolality is to optimal hydration. So here’s a quick primer: The official definition of osmolality is: the concentration of a solution expressed as the total number of solute particles per kilogram. Essentially, how many particles of “things” (solvents) are in a liquid. The more “things,” the higher osmolality. The fewer “things,” the lower. Now the reason why this matters is that if your hydration drink has a high osmolality (think high-calorie drinks, for example), it may actually be pulling liquid away from your cells and muscles and into your stomach, reducing power in your muscles and contributing to that sloshy feeling. Here’s why… When you consume a high osmolality liquid, it will enter your stomach and stay there for a while instead of passing immediately into your bloodstream and interstitial fluid (the fluid between your cells). This is because it needs to go through some level of “digestion” to remove the extra “stuff’ (solvents) before it is at a concentrative match to your blood plasma. Only when it is a match in osmolality to your own natural liquids can it be utilized as a hydration source. What’s more, during this digestive process, your body will actually pull liquid away from your working muscles to be used in the breakdown and dilution of the liquid! This is why consuming high-calorie drinks and syrupy gels can have a negative effect on many athletes and lead to dehydration! The Solution The solution is to consume liquids that are a MATCH to your blood plasma osmolality. When you do this, science shows that the liquid will go into your stomach and then immediately pass through your lining into your bloodstream and the interstitial fluids surrounding your cells. This means you will get instant hydration and no strain or drop in hydration because you won’t be pulling any precious liquids away from your muscles! This is why osmolality can be such a key factor in whether your hydration is working for you or against you!
