What it is: A clarifying shampoo that effectively removes dirt, oil, and product buildup using apple cider vinegar, while keratin strengthens and smooths hair. Hair Type: Straight, Wavy, Curly, CoilyHair Texture: Fine, Medium, Thick Hair Concerns: Excess oil Lack of shine Dry, flaky scalp Key Benefits: Deeply cleanses without stripping Eliminates product buildup Enhances softness and shine Formulation: Liquid Highlighted Ingredients: Chelating Agents: Remove hard water deposits and impurities. Apple Cider Vinegar: Exfoliates and clears flakes, residue, and buildup for healthy, shiny hair. Hydrolyzed Keratin: Softens, smooths, reduces frizz, and boosts shine. Ingredient Callouts: Free from SLS/SLES sulfates, parabens, formaldehyde/formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Cruelty-free, gluten-free, and packaged in recyclable materials. Additional Info: This keratin-infused, color-safe shampoo has a Melrose fragrance—rose with hints of bergamot, lychee, cedarwood, and white musk. Use once a week for a deeper cleanse when hair feels oily, lacks shine, or curls have lost volume or shape.
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