Top Ways You Can Over Deliver and Impress Your Customers As consumers, many of us are all-too familiar with companies under delivering or downright failing to make good on their promises at all. We order products and they arrive late, we eat meals and find they're a bit cold and we watch films that don't live up to the trailers or the hyper. This is why it's so refreshing when a company goes out of its way to do the opposite: when you actually get more than you bargained for. This is what you call 'over delivering' in business and it's a very powerful tool if you want to increase your company's reputation and encourage loyalty from your customers. The only question is: how do you go about it? Read on and we'll look at some of the top methods businesses can use in order to exceed expectations… Delivery One of the simplest ways to over-deliver is to send out your products more quickly than you claim to. If your delivery time is normally 3-4 days then advertise it as 4-7 days and all those customers who get their parcel a day early will be very satisfied indeed. Freebies Another very straightforward-yet-effective way to impress your customers and clients is to give something away for free. This could be a little free gift you give someone who comes into your store, it could be something you slip into your parcel if you run an ecommerce site, or it could be vouchers for money off the next time they do business with you. Personal Touch Business can often feel very cold and removed in that we often these days don't interact with anyone and do everything online. This can be alienating for customers as it means we don't know who to contact should we have any problems and it means that we can end up feeling just like a number rather than a valued customer. By adding a personal message or even calling a customer to see how they're getting on, you can add a personal touch that will surely be appreciated and remembered.
