The quality of packaging has a significant influence on whether or not a customer decides to buy a product, and packaging design has become an important marketing tool. The sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, showcasing 500 projects from over 45 countries in six major categories. Format: Hardback Length: 512 pages Publication date: 30 January 2021 Publisher: Taschen GmbH Packaging is an essential aspect of the shopping experience, influencing a customer's decision to purchase a product. In recent years, the quality of packaging has become increasingly important, with unboxing videos gaining millions of followers on social media platforms, college Packaging Design courses being full to bursting, and agencies specializing in this area. Companies are investing ever greater sums of money in the outward appearance of their products, recognizing the power of packaging design as a marketing tool. High-quality packaging can increase the value of an entire brand, and the sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. This collection showcases an array of unusual, intelligent, and charming packaging concepts, demonstrating the importance of this design discipline in various categories, including Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts. Weight: 3476g Dimension: 248 x 264 x 50 (mm) ISBN-13: 9783836585026
