About Share It Music: Share It Music is a public charity organization that operates as a nonprofit record label and is distributed worldwide by Sub Pop Records. Share It Music’s mission is to “support independent musical artists and advance community organizations by merging music and social causes.” Packaging is Packaging's debut full length album with Share It Music The band has chosen the Gender Justice League to receive a portion of net proceeds from the revenue generated by the album. The name Packaging may connote a cynical mindset about the music industry, but the music that duo Daniel Lyon (Spirit Award) and Daniel “Connor” Birch (Flaural) make is far from cynical. Instead, it’s a passionate merging of elements from their distinct voices: krautrock chug, psychedelic swirl, electronic grandeur, and tuneful accessibility, with a pinch of bristling self-awareness sprinkled on top.Their debut album, Packaging, is a suite of emotionally resonant songs about disconnection, ennui, and restless movement. It features several musical contributors, including Luke Temple (Here We Go Magic), Ash Reiter (Sugar Candy Mountain), James Barone (Beach House), and Andy Rauworth (Gauntlet Hair). The album, like actual packaging, is a tactile experience. From the pulse-pounding rush of “Running Through the Airport” and “In My Pocket” to the woozy melancholia of “Didn’t Wanna Stay” and the quietly devastating “On Holiday,” Lyon and Birch combine their talents in ways that push each other to new emotive heights. Eerily to everyone involved, a serendipity seemed to settle on the project: no challenges, no problems, just uncanny coincidences and intuitive creation.
