The Parlux Ethos represents the pinnacle of professional hair drying technology, built around the powerful K-Advance Plus motor delivering 2300 watts of consistent, reliable power with an exceptional motor lifespan of 3000+ hours of guaranteed operation. Featuring Parlux's patented HFS (Hair-Free System), the Ethos keeps the motor clean by capturing stray hairs before they enter the unit, preserving peak performance over time. The ultra-compact body is engineered for perfect balance, while the advanced ionic and ceramic systems work together to neutralize static electricity, lock in moisture, and deliver salon-quality results with every use. The Ethos is designed for professionals who demand the best — lighter than its predecessors, quieter with its integrated silencer, and available in a stunning range of colors to match any stylist's personality. Features: K-Advance Plus Motor 2300 Watts of drying power 3000+ Hour motor lifespan HFS Hair-Free System (Patent) 2 Speed settings 4 Temperature settings Ceramic & ionic technology Instant cold shot button 2 Concentrator nozzles included Built-in silencer 9 Foot professional cable Ultra-compact, lightweight design