Is your size sold out?: Select your size, then sign-up to be emailed when available. "A tribute to Westside Love’s 2005 beginnings in Los Angeles — more specifically, Pasadena, CA. During a semester off for an internship, I was refining a graphic of the West Coast hand sign in my small studio apartment when I turned off one layer — and saw the heart in the fingers. Eureka! That was the moment the Westside Love logo was born." - Jordan The Pasadena New Era 59Fifty Fitted features a 3D embroidered white and red Westside Love logo over a tonal blue Westside script on the front of a royal blue crown, white Westside Love script on the back, a tonal blue New Era logo on the left side, and a green undervisor. The 9Fifty and 59FIFTY shape has been the standard of baseball hats since 1954, and New Era is the official cap of Major League Baseball.
