Paul Mitchell Forever Blonde Shampoo Repair and help brighten blonde hair with Paul Mitchell Forever Blonde Shampoo. This sulfate-free (without SLS, SLES, ALS) shampoo gently cleanses bleached and lightened hair while helping to repair damage. Enhanced with vegan KerActive protein and a special blend of botanicals, it provides intensive nourishment to help keep blonde hair light, bright and healthy. Hair TypeIdeal for Bleached + Lightened Hair.FragranceRevitalizing cucumber scent with fruity notes.Environmental ResponsibilityOur commitment to reducing our environmental impact is stronger than ever. That's why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.***Bottles and jars will be 30-50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements. Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde Conditioner.