Group 1: Identity product_name: INVISIBLEWEAR® Shampoo sku: 9531128160 vendor_name: Paul Mitchell Group 2: Specifications & Categorization category: Health & Beauty > Hair Care > Shampoo size: 300ml gender: age_group: Group 3: Marketing & Usage what_it_is: volumizing shampoo purpose: cleanses buildup to volumize, build texture, and add shine to dull hair ingredients: Velvet Flower Extract, Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Fragrance (Parfum), etc. benefits: softens strands for added manageability, lightweight formula, adds shine and texture Cleanses away buildup to volumize, build texture, and add shine to dull hair. Lightweight formula infused with velvet flower softens strands for added manageability. This shampoo is designed to refresh and enhance the natural look of your hair, providing volume without weighing it down. Softens strands for added manageability Lightweight formula Adds shine and texture