Product Overview Platinum Plus Shampoo is designed to brighten and refresh lightened hair tones (such as blonde, silver or grey) by targeting warm or brassy hues. The formula contains violet‑pigmented colouring agents and conditioning ingredients that help neutralise unwanted yellowing, soften the hair and boost shine. According to the product guide, it “brightens blonde, gray or white hair” and “banishes brassiness, softens strands, adds shine.” Key Features & Benefits Key Features: Violet‑tinted formula specifically targeted at neutralising warm/brassy tones in very light or colour‑treated hair. Conditioning and smoothing agents that improve texture and manageability of lightened hair strands. Available in sizeable formats for salon/routine use (e.g., 300 ml, 1 L sizes referenced in product menus). Professional‑brand formulation, colour‑safe when used as directed. Benefits: Helps maintain a cooler, more refined blonde/silver tone by reducing brassiness. Keeps hair looking vibrant, shiny and healthier rather than dull or yellowed. Supports the longevity of your colour or highlights, helping you extend the “just‑done” salon look. Ideal for hair that’s been lightened, bleached or naturally very light, where tone maintenance is critical. Specifications Product Name: Paul Mitchell Platinum Plus Shampoo Target Hair Types: Blonde, white, silver, or very light colour‑treated hair—especially when brassiness or yellowing is a concern. Function: Toning shampoo (violet pigment) + conditioning care. Typical Size/Formats: Includes larger salon‑sizes (for example ~300 ml or 1 L) referenced in marketing materials. Key Claims: Neutralises brassiness, improves shine & texture, designed for blonde/grey/light hair tones. Brand/Line: From Paul Mitchell’s “Blonde/Platinum” category (Platinum Plus variant) — part of their professional hair‑care offerings. Why Choose This Product? If your hair is lightened, bleached, highlighted, or naturally very blonde/silver and you want to maintain a cool, non‑brassy tone, this product is specifically designed for that. If you’ve invested in colour or toner and want a reliable at‑home maintenance product to protect the look and tone. If you prefer quality salon‑brand haircare (Paul Mitchell) with professional formulations rather than mass‑market toning shampoos. If you’re noticing your blonde/silver hair taking on a yellow/orange/bronze tint and want a corrective routine step rather than waiting for a salon tone. If you value a product that combines toning + conditioning (so your hair looks good and feels good) rather than simply purple shampoo that might dry the hair.
