We’re pleased to present the third workshop in our series of WTF is SEO? masterclass calls! Learn from an all-star lineup for a masterclass on paywall SEO for publishers. Jessie Willms and Shelby Blackley (WTF is SEO?), Barry Adams (Polemic Digital), and Harry Clarkson-Bennett (Leadership in SEO Substack) will lead attendees through 2 hours of paywall tactics and strategies. In this session, you will: Learn the fundamentals for the technical side of implementing and optimizing a paywall; Understand how to build a successful commercial strategy for monetizing your site; Know how to structure, surface and optimize paywalled content to continue to reach search (and other off-platform) audiences. Upon purchase, you will receive lifetime access to the masterclass slides, a tip sheet, a recording of the call along with a transcript, and a private Slack channel with the experts and other students. Get lifetime access to this masterclass.