Pentax K-3 III Battery Strap Ricoh Co., Ltd. (President: Yoshinori Yamashita) and Ricoh Imaging Co., Ltd. (President: Shinobu Takahashi) are currently developing new digital single-lens reflex camera products that will become the APS-C flagship. The name of the new product currently under development has been decided to be “PENTAX K-3 Mark III”, and it is the intrinsic value of a single-lens reflex camera as a product that embodies the “PENTAX STATEMENT” * previously published on the Ricoh Imaging website. It is expected that many people who are particular about photography and enjoy photography as a lifelong hobby will become a camera with functions and performance that allows them to enjoy the shooting process. When we exhibited this product for reference at the fan event “PENTAX Meeting 100th Anniversary Special” held last year, we mentioned that we are aiming to release it in 2020, but we are currently in the final stage of development. We are welcoming you. In the future, we plan to complete development and prepare a system for mass production, but since it will take some time before it is released, we would like to inform you of the specifications that can be announced at this time. We will inform you about the official announcement and release date as soon as it is decided.