A CLASSIC PEPPERMINT FLAVOUR MAKES THIS TOOTHPASTE A FAMILY FAVOURITE Natural, organic and SLS-free toothpaste for smiles all round. REFRESHINGLY GENTLE With its natural Peppermint flavour, this gentle toothpaste freshens breath in an instant. Great for those with sensitive gums, it’s non-foaming and enriched with soothing organic Aloe Vera. NATURALLY FLUORIDE-FREE Prefer to brush your teeth without fluoride or SLS? This is the toothpaste for you! We’re 100% transparent about what goes into our toothpaste and you can rest assured that you’re brushing with the best of nature. AS FEATURED IN THE GOOD SHOPPING GUIDE People’s trusty toothpaste collection has been awarded a top rating by The Good Shopping Guide and is the only toothpaste brand to be awarded a score of 100/100. This toothpaste is also vegan and cruelty free.
