The Pheromone Calming Collar is a wear-and-forget option for dogs who find life loud: a soft TPE collar that slowly releases a calming, pheromone-style scent blended with natural plant essential oils, designed to help promote calm through stressful patches. Each box contains three individually sealed collars. How it works Fitted around the neck, the collar releases its scent gradually with body warmth, keeping a consistent calming presence around your dog wherever they go, unlike diffusers that only work in one room. Each collar is designed to keep releasing for up to 30 days, and the three-pack covers roughly a season of continuous use or targeted deployment across the year's stressful events. When owners reach for it Common uses include storm season and fireworks nights, travel and car trips, moving house, vet visits, grooming days and adjustment periods for rescues and new puppies. It is a support tool, not a treatment: persistent or severe anxiety deserves a conversation with your vet or a qualified behaviourist, and this collar works best alongside training, exercise and routine rather than instead of them. Gentle by design The soft, flexible TPE band is light and comfortable for continuous wear, the formula is hypoallergenic and avoids citronella oil, and the collar trims to size with scissors. Fit it alongside your dog's normal collar with two fingers of clearance. Everyday use Open a sealed collar when needed, fit it, and replace after about 30 days. Store spares sealed. Start it a day before predicted storms or travel, and give it time; calm arrives quietly.