Simply Iconic: Available Now.Available to experience in stores near you. Discover A New Dimension Of Connection Experience the revolutionary, world first in home sewing. Artificial intelligence and top-of-the-line features give you the ultimate connectivity to reach new levels of your craft, effortlessly. New Embroidery Unit Embroider like never before with the industry's largest embroidery area 450x450mm*.No need to clear space to attach your embroidery unit: it simply drops into place from above. Hoops also click in easily from the top, while the hooped fabric stays steady under the needle. First guide the hoop under the presser foot, then attach it with a simple click. With this design, you can focus on one step at a time. Free Arm EmbroideryWith free-arm embroidery, it is easier than ever to personalize ready-made items. Embroider on tubular pieces such as baby clothes, bags, and pillowcases without having to take the seams apart. CREATIVATE™ Connectivity The CREATIVATE™ Design Catalog offers nearly 10,000 embroidery designs and more than 500 creative projects to use or draw inspiration from. On the creative icon™ 3, you can access the Design Catalog from your machine screen. With CREATIVATE™ Vault, you can store and organize your designs and files using custom labels. Your Vault is accessible directly from your machine screen, making design management easier than ever. The CREATIVATE™ Blog offers educational and inspirational content that is exclusive to CREATIVATE™ connected machine owners. Using the CREATIVATE™ app together with the creative icon™ 3, you can quickly align your design to patterns or features on your hooped workpiece using the Design Placement function. Quick Quilt Settings with Bobbin Pick-Up Quilting in embroidery often requires multiple adjustments for a clean front, back, and hidden knots. With the new feature, just check a box in the stitch-out dialog and start quilting. The machine will turn off ActivStitch™ Technology, increase thread tension, turn off automatic cut and activate bobbin pick-up. Hoop Scanning Easily align your design with what’s already in the hoop—whether it’s seams, fabric patterns, or previously stitched motifs. View a preview of the finished result on screen and adjust thread colors to complement the background for a perfectly balanced result. Exact Position with ScalingAdjust your design’s position and rotation with stitch-point accuracy, reducing the time and effort spent on perfect hooping. If any elements extend beyond the hoop limits, with improved Exact Position you can now easily scale the design to fit. Previously you had to go back to Embroidery Edit to scale, and loose all positioning work done in Exact Position while doing so. Stitch Creator™ Create 9mm stitches or edit built-in stitches for unlimited creativity and customization of your projects. Projected Guidance See your stitch on fabric before stitching for perfect placement or project lines and grids to easily align stitching. NEW! Fabric SelectionSet the type of fabric you are sewing and the machine automatically assists to the optimal settings for your chosen fabric, technique, and stitch. *As of May 2026 compared to Brother Aveneer, Bernina B990, Babylock Radiance and Janome Continental M17. Requires the optional creative Grand Turnable Hoop.
