In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodernism and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They worked with photography, sculpture, painting, mail art, video, installations, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues including the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity and expansion was a key element for General Idea. Their numerous crests are one of the most iconic and clever creations in their oeuvre blending historical heraldry, fantasy and invented patrimony. In this variation of the mythological phoenix, a poodle with fierce claws and a dragon's fire breath, emerges from stylized flames that mirror the animal's fur. This blend of camp, kitsch and historical iconography epitomize General Idea. In 2022, the National Gallery of Canada held a major retrospective of the group's work, which has since traveled to Amsterdam and is opened at the Gropius Bau in Berlin in October 2023. Questions about this piece? Contact us or call +1.416.704.1720. Visit our Toronto gallery on Thursdays or by appointment."Pheonix with a P" Silkscreen Titled, signed, dated 1986 and numbered by General Idea. From an edition of 40 Embossed publisher's stamp 34"H 22.5"W (work) 38"H 26"W (framed) Mild undulation in the margins. Minor cracking of print. Presents well.
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